![]() ![]() Email deduplication is the process of removing all matching emails from a list. On a list that size, it’s not uncommon to see duplicate emails. ![]() In other words, it’s not unusual to see tens of thousands of emails on a list. 3) Email DeduplicationĪ lot of email lists play in the big leagues. That’s a strict bar, and that’s why removing complainers via email validation software is a good idea. Otherwise, your ability to use MailChimp may be in jeopardy. According to MailChimp, double opt-in lists should receive 2 spam complaints per 1,000 people (1 per 1,000 for single opt-in). It takes advanced analytics, list building, and holistic software to identify complainers. 2) Complainer RemovalĬomplainers are difficult to detect, just like spam traps. Email validation software is the surest way to remove them. Since spam traps look just like regular email addresses, unearthing them manually is knotty. As a matter of fact, if you’ve ever used a single opt-in mailing list, you’re extremely vulnerable to spam traps. However, they often do get messages, and some of these messages are from well-meaning email marketers. Therefore, these accounts theoretically shouldn’t receive email. They look like a real email address, but they don’t belong to authentic users. Spam traps are a fraud management tool used by ISPs and blacklist providers. Here are 12 specific benefits that email verification software provides for your email campaign. Indeed, it’s much faster than trying to manually clean your list. It’s the fastest and easiest way to optimize your list and improve your deliverability. That’s why email verification software is so valuable. According to Mailbird, you’re 6 times more likely to get a click-through from an email campaign than a tweet.Įmail just works so well for businesses. It’s astonishing how email marketing routs social media when it comes to clicks. 12 Key Benefits of Email Verification Software ![]()
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